Formulated by an Oral Health Therapist
One tube. Every age.Zero nasties.
Fluoride-free nano-hydroxyapatite toothpaste for a gentle daily clean. Suitable from baby's first tooth all the way to grandparents.
Created by Oral Health Therapist Jessica Ortega. 9.5 years as a practising dental clinician.
- Fluoride-free
- No surfactants
- Essential-oil-free
Try a single tube
★★★★★ 5.0 on Google reviews
$21.99one 100g tube
Or $18.69 with Subscribe & Save (15% off).
★★★★★
“My family’s favourite toothpaste!! My daughter tries to keep it in her room with her 🤣”
★★★★★
“Great toothpaste for the whole family! No more buying multiple brands for different ages. Tastes great…”
Choose your pack
Shop the range
Most families start with the 3-Pack, one tube for every bathroom.
The Family 3-Pack
★★★★★ 5.0 on Google reviews
Stock up and never run out
Just $19.67 per tube
- ✓ 3 x 100g tubes, each lasts one person 4–6 weeks
- ✓ One tube for every bathroom
- ✓ Free shipping when you add one more item
Single Tube
★★★★★ 5.0 on Google reviews
Try it first
Or $18.69 with Subscribe & Save (15% off)
- ✓ 1 x 100g tube
- ✓ Suitable from first tooth to grandparents
- ✓ Change your mind? Return it unopened within 30 days for a refund
↻ Subscribe & Save 15% and never run out
Fresh tubes arrive on your schedule, so the family toothpaste never runs dry. Choose a delivery every 4, 8, 12 or 16 weeks on a single tube or the Family 3-Pack. Skip or cancel anytime.
Not all hydroxyapatite is equal
Why Flossy & Pure?
| Flossy & Pure | Other HA toothpastes | |
|---|---|---|
| Hydroxyapatite % disclosed | 3% | Check the label |
| Nano-sized particles (20–40nm) | ✓ | Varies |
| Oral microbiome friendly, with prebiotics | ✓ | Varies |
| Formulated by an Oral Health Therapist | ✓ | Varies |
| Fluoride-free with no surfactants | ✓ | Varies |
| Essential-oil-free | ✓ | Varies |
| 30-day returns on unopened products | ✓ | Varies |
Comparison based on publicly available product information, October 2026.
Here's what our customers say
Clean, science-backed oral care
Cleaner teeth, happier mouths
Everything your family's teeth need, nothing they don't.
Cleaner, happier teeth
3% nano-hydroxyapatite, the same mineral your enamel is made of, for a smooth, fresh, clean feel.
Kind to your microbiome
Prebiotics and no surfactants or essential oils, so the good bacteria in your mouth are supported, not stripped away.
Safe for the whole family
Fluoride-free and mild, so one gentle tube works from baby's first tooth to grandparents.
The Flossy & Pure family
Real families, real smiles
From toddlers to teens, one tube for everyone in the house.
